After a good strategic direction brainstorm with my team this came to mind: the tale of a self fulfilling prophecy, Startups need funding. Even if they don’t need funding to survive, they need it to […]
A sales funnel is nothing more than narrowing down on clients, from potential to paying customers. If at the top of the funnel you have your potential customers (a big pool of people you believe […]
In an increasingly global activity, how does the local element come into play? Take the NFL – massive value domestically, but niche in a market like Portugal. The opportunity to build on the matches seems […]
Interesting take from one of the pioneers and champions of digital within the music industry. Lo and behold, there are some labels who are actually happy with the internet!
Check out Headliner.fm, a fresh start up which allows for bands to work with each other in cross promotion. The idea is simple: Biffy Clyro opened for Muse in their European Tour this past spring. You […]
Interesting post on Mashable and a great lesson for garage bands all over. Most up & coming artists need to make their music known but have no money to invest. If you have your content […]